Established since 1996, the brand Licin Licin has emerged as prominent player in the FMCG industry, specializing in household cleaning detergent.
Our commitment to quality and innovation has driven us to excel in both distribution & manufacturing, making us a reliable partner for cleanliness solutions.
Licin Licin aim to be the leading provider of high-quality household cleaning detergents, delivering exceptional value to our customers while making a positive impact on society through our commitment to social responsibility.
Our mission is to offer a wide range of premium household cleaning detergents that exceed customer expectations in terms of quality and affordability. We strive to create a lasting positive impact by allocating portion of our sales margin towards social responsibility initiatives, including charitable contributions and other meaningful funding efforts.
LLG Industries Sdn Bhd is a leading manufacturer specializing in high-quality household cleaning solutions under the well-recognized brands Licin Licin and HATA. Our journey began with our flagship product, the floor cleaner, which stands out for its unique smooth feeling after mopping, leaving floors not only clean but also exceptionally comfortable to walk on. Infused with innovative features like Tea Tree Oil for antibacterial protection and Citronella Essential Oil to naturally repel insects, our floor cleaner has become a trusted choice for households and businesses alike.
In addition to our own brands, we also offer OEM (Original Equipment Manufacturing) services, helping businesses develop their own branded cleaning products tailored to specific market needs.
Our product range has since expanded to include multipurpose cleaners, dishwashing liquids, and other household solutions, all designed to simplify cleaning while maintaining eco-conscious standards. By collaborating with distributors, retailers, and OEM partners, our products are widely available across Malaysia.
Driven by a vision of innovation and excellence, LLG Industries invests heavily in research and development to create cutting-edge, sustainable cleaning solutions. We are dedicated to delivering quality, reliability, and building long-lasting partnerships with our clients and customers.
Quality and Affordability
We are dedicated for delivering high-quality cleaning products at competitive prices, offering the best value for our customers without compromising on product excellence.
Sustainability
We prioritize the use of biodegradable and natural ingredients in our products, ensuring that they are environmentally friendly and contribute to a healthier planet for future generations.
Empowering Lovely Families
We aim to empower and inspire lovely family members to take charge of their home cleaning routines, providing them with effective, safe, and personalized cleaning solutions that bring joy and satisfaction.
Social Responsibility
We are committed to giving back to society by allocating up to 1% of our sales to support charitable organizations and initiatives that focus on empowering women and improving communities.
Personalization & Customization
We strive to understand our customers’ preferences and needs, providing personalized solutions through our online platform, community or communication platform or questionnaire. This allows us to create cleaning products that align with their fragrance preferences, cleaning power requirements, and sensitivities.
“A clean HOME is a happy home. As the founder, I am passionate about creating household cleaning products that make a real difference in people’s lives. And this is the primary objectives for the brand Licin Licin.”
“As the second generation leading Licin Licin, I am proud to build on our strong foundation and strive to make our company even better. We remain committed to providing top-quality household cleaning products that enhance the comfort and well-being for the place called HOME.”
Licin Licin was born out of love, determination, and a vision to make life easier for the unsung heroes of every household. The story begins with our founder, Jimmy, and his heartfelt desire to support his wife during one of the toughest times in their lives.
Back when their marriage was still young, life was challenging, especially for Jimmy’s wife, a true strong woman. She juggled her demanding role as a vice principal at a primary school while managing the household and raising children. Watching her tirelessly balance these responsibilities, Jimmy’s heart ached, and a strong conviction began to take root in him.
He believed that housework shouldn’t be a burden—especially for the women who already give so much to their families and careers. With this in mind, Jimmy set out to create something meaningful. He envisioned a solution that would make cleaning faster, easier, and more effective, ultimately freeing up time and bringing joy to those who care for their homes.
And so, the brand Licin Licin was born.
When Jimmy handed his wife the first bottle of Licin Licin to test, he eagerly watched her reaction. Her smile, one of genuine relief and happiness, said it all. “When you use an excellent cleaning product, you can feel the difference.” Her satisfaction became the driving force behind the brand’s philosophy.
Today, Licin Licin stands as a tribute to every hardworking individual who deserves an easier way to keep their homes clean. It’s more than just a cleaning product; it’s a promise to bring smiles, convenience, and a touch of happiness into every household.
Because at Licin Licin, we believe that cleaning should never feel like a burden—it should feel like empowerment.
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LLG INDUSTRIES SDN. BHD. (1185613P)
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